About this image...

Image Title: D.G. Yuengling Jr. Brewery, Bock Beer, New York, 1880

Date: c1880

Summary: An advertising print from 1880 for the D.G. Yuengling Jr. Brewing Company in New York City. This poster promotes the brewery's Bock Beer. Featured is an image of King Gambrinus, the mythical inventor of beer in Europe. Gambrinus, in his usual pose, holds a foaming goblet of beer high above his head. With him is a goat, the traditional symbol of Bock Beer. Below them is a wooden beer barrel, horse's head, and a depiction of the Yuengling Brewery buildings in New York.

Notes: David G. Yuengling Jr. was the son of D.G. Yuengling, the brewer of Pottsville, Pennsylvania. Today, the Yuengling brewery in Pottsville holds the title of America's Oldest Brewery, having been founded in 1829. In its heyday, David Jr.'s brewery in New York City was quite successful, becoming one of the largest breweries in the East during the late 19th century. But, it did not enjoy the same longevity as its Pottsville counterpart. The New York brewery was taken over by John F. Betz, Yuengling's uncle, during the 1890s, and was then sold to other parties in 1903.

Subjects: Beer--America
Breweries--America
Brewing Industry--America
Gambrinus
Men
Parties
children
eating & drinking
women

Places: New York, New York

Original Media: Chromolithograph

Collections: Popular Graphic Arts

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